Royal Challengers Bengaluru’s ownership saga has taken a significant turn, with reports suggesting that Swedish private equity firm EQT Group is preparing a bid that could value the franchise at $2 billion to $2.1 billion. This potential valuation would make RCB one of the most sought-after properties in global franchise sports. The deadline for binding bids on March 16 has turned the strategic review into a high-stakes competition for the rare cricket asset.
United Spirits Ltd., Diageo’s India arm, initiated a strategic review of its investment in Royal Challengers Sports Private Limited, the entity that controls the RCB men’s IPL team and the women’s WPL side. EQT’s interest reflects a shift in how global capital views the IPL, now seen as a lucrative sports-media business with predictable revenues and loyal audiences. Other firms like KKR, Blackstone, and Partners Group are also exploring IPL opportunities.
RCB’s attractiveness has drawn multiple serious bidders, including Avram Glazer’s Lacer Capital and investors backed by Adar Poonawalla and Ranjan Pai. With binding bids due soon, the next few days will determine the level of commitment from interested parties. RCB’s strong brand, massive fan base, association with Virat Kohli, and defending champions status make it a highly desirable asset in the IPL landscape.
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