The Indian Premier League (IPL) is set to kick off its new edition, with broadcasters aiming to reach 70 million untapped TV homes and 250-300 mobile devices. Viewership trends show that evening matches attract more viewers than afternoon ones, with Sunday double-headers performing better. The key to IPL viewership lies in the popularity of the Big Four franchises – RCB, MI, CSK, and KKR. These teams, led by star players like Virat Kohli and MS Dhoni, drive the majority of viewership. Match scheduling is crucial, with marquee games between these popular teams drawing significantly more viewers. Despite the reshuffling of teams after the mega auction, efforts have been made to build fan affiliation for new franchises like Gujarat Titans and Lucknow Super Giants. The success of teams like Sunrisers Hyderabad, who saw a surge in viewership last year, highlights the importance of engaging gameplay and popular players. The focus is on creating a balance between showcasing popular teams and nurturing newer franchises to sustain and grow IPL viewership.
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