When Royal Challengers Bengaluru (RCB) take the field at the M. Chinnaswamy Stadium on April 18, 2026, for their match against Delhi Capitals (DC), they will be donning green jerseys instead of their traditional red. This marks the 16th edition of RCB’s ‘Go Green’ initiative, showcasing their commitment to sustainability. The green kits, made by PUMA using 100% recycled materials, align with Budget 2026’s focus on the circular economy. RCB is the only carbon-neutral T20 franchise globally, attracting eco-conscious sponsors like Sun Pharma and Nothing Smartphones. The ‘Go Green’ merchandise is a lucrative venture, with authentic jerseys priced at Rs 5,499 and replicas at ₹2,299, appealing to ethically conscious Gen Z fans. The initiative has brought symbolic changes to matchday rituals, such as the captain presenting a sapling to the opposing team captain. RCB has also contributed to environmental conservation efforts, restoring over 44 acres of lakes in South Bengaluru. Additionally, a UGC campaign with PUMA encourages fans to showcase the green jersey in unique locations globally. This holistic approach to sustainability has not only enhanced RCB’s brand but also contributed positively to the environment and fan engagement.
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