The 2025 edition of the Indian Premier League will be a significant event for JioStar, a merger of Disney’s Star India and Reliance’s Viacom18. With television and digital rights for the tournament, JioStar aims to engage with over a hundred crore viewers. CEO-Sports Sanjog Gupta expressed the ambition to make it the biggest IPL ever in terms of viewership and business. The focus is on deepening cultural linkages and enhancing fan engagement through multi-modal, multi-platform experiences.
Regional broadcasts are tailored to specific audiences, highlighting home team affiliations and cultural nuances. Efforts are made to cater to children through animated characters like Motu and Patlu. The goal is to reach a wider audience through different platforms and devices, tapping into the potential growth in smartphone and feature phone users.
Despite the abundance of cricket events, IPL remains a consistent offering with high viewership potential. The platform sees the availability of multiple cricketing events as an opportunity rather than a challenge, aiming to reach untapped audiences and expand its digital reach. IPL is seen as a powerful tool for recruiting new audiences and driving growth in the cricketing landscape.
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