The BCCI is cracking down on the “Reel culture” to safeguard its billion-dollar broadcast rights in the IPL. Players are now restricted from owning their own image while inside the stadium, as seen with Riyan Parag’s vaping incident in the dressing room. Former players are also facing legal notices for sharing content from matches on their personal platforms. The board is enforcing strict rules on player behavior, limiting family and girlfriend visits during tours, and controlling social media posts to protect the integrity of the game and prevent potential scandals. The BCCI’s focus on maintaining control over player image and content stems from the lucrative business of player endorsements and online presence, valued at seven hundred crore rupees. By prioritizing broadcast rights and commercial interests, the BCCI is restricting player autonomy and creativity, ultimately shaping the narrative of the game through official channels.
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