Virat Kohli, cricket’s super brand, recently announced his retirement from Test cricket, following his exit from T20Is in 2024. Despite this, he still has ODI cricket left and is a force to be reckoned with in the IPL. With 271 million Instagram followers, Kohli remains a sought-after brand ambassador. His journey from signing his first contract with Nike before leading India to victory in the U19 World Cup to becoming a style icon with numerous endorsements showcases his meteoric rise. Kohli’s brand value of $227.9 million in 2024 solidifies his status as a top celebrity brand globally. While his on-field performances may have wavered in recent years, Kohli’s brand continues to command attention and drive cricket’s popularity. As Indian cricket’s poster boy, Kohli’s legacy as a brand icon remains intact, with his managers tasked with ensuring his brand endures beyond his playing days.
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