JioHotstar shattered viewership records during the historic opening weekend of the 18th edition of TATA IPL 2025, with a cumulative watch time of 4,956 crore minutes across TV and digital platforms. The digital viewership for the first three matches was 40% higher than the previous season, with 137 crore views, peak concurrency of 3.4 crore, and 2,186 crore minutes of watch time. On television, the opening weekend drew over 25.3 crore viewers and clocked an unprecedented 2,770 crore minutes of watch time, marking a 22% surge from the previous year. JioStar’s CEO of Sports, Sanjog Gupta, highlighted the tournament’s popularity and commitment to fan engagement. The network introduced innovative features like interactive chats, polls, and virtual watch parties to enhance the viewing experience. Advertisers also benefited from the record-breaking viewership, with JioStar offering high-impact reach and personalized ad formats. The 18th season of TATA IPL will feature digital-exclusive feeds and second-screen engagement features to cater to a wide range of audiences. Overall, JioStar’s performance in TATA IPL 2025 promises an unparalleled cricket entertainment experience for fans.
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