The 2025 edition of the Indian Premier League (IPL) broke viewership records by reaching a billion viewers on television and digital platforms, with over 840 billion minutes of cumulative watch-time. Star Sports and JioHotstar were the top platforms, recording 456 billion and 384.6 billion minutes of watch-time respectively, with over 23.1 billion views.
The IPL 2025 final, won by Royal Challengers Bengaluru, became the most-watched T20 match in history with 31.7 billion minutes of watch-time. The final had 169 million TV viewers and 15 billion minutes of watch-time, while digitally it reached 892 million views with a peak concurrency of 55 million and 16.74 billion minutes of watch-time. The season started strong with the first three matches clocking 49.56 billion minutes of watch-time, setting an IPL record.
Sanjog Gupta, CEO of Sports and Live Experiences at JioStar, attributed the incredible viewership numbers to their commitment to serving fans and growing engagement. JioStar offered customised experiences for different viewer cohorts, from non-viewers to fanatics, focusing on inclusivity and personalization. He expressed gratitude to the fans, BCCI, and partners for their support in providing industry-defining experiences on their platforms. The success of the IPL 2025 season showcased the potential for growth and the importance of delivering engaging content to a wide audience.
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