The Indian government’s ban on real-money gaming has had a significant impact on the cricket industry, with major players like Virat Kohli, Rohit Sharma, and MS Dhoni set to lose a substantial amount of endorsement income. Companies like Dream11 and My11Circle, which were central to cricket operations, are expected to withdraw from the sport, leaving a void in the cricket economy. The ban will also affect leagues worldwide that relied on gaming companies for sponsorship.
Players like Kohli, Sharma, and Dhoni, who had lucrative deals with these companies, will be among the hardest hit. Younger players, earning smaller amounts annually, will also suffer losses. Additionally, smaller tournaments and advertising markets are at risk due to the ban. The European Cricket Network has already suspended operations, and the digital advertising market is expected to take a hit.
Overall, the ban on online gaming is estimated to impact the cricket industry and advertising market significantly, with some of the nation’s most popular celebrities expected to see a decline in their brand value and income. This decision is set to have long-lasting effects on the cricket ecosystem and advertising industry in India.
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